Intellectual property (IP) is anything from a particular manufacturing process to plans for a product launch, a trade secret like a chemical formula, or a list of the countries in which your patents are registered. It may help to think of it as intangible proprietary information. The formal definition, according to the World Intellectual [...]
The history of films was started with moving images Slowly and gradually cinema camera technology protruded to camerase vivacity of human epoch as an electronic trend. In 1891 first Kinteoscope camera was used by Edison,s, pioneer of moving picture as a series of a photographic images recorded and reproduced but a real vital exertion [...]
Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring [...]
Hollywood and Bollywood linked arms with the announcement of a coalition among the Motion Picture Association of America and seven Indian companies to tackle counterfeiting in one of the world's largest film markets. The alliance comes as Hollywood tries to tap global markets more aggressively and as Indian movie studios grow in size and [...]
The Google Book Search Project, whereby Google has created a virtual repository of online books by scanning them has been in the news recently for copyright violations. Class actions have been filed against Google in US, China and even Germany and France. The digital library initiative, though making it convenient for the Internet users [...]
“Brands are the most valuable intangible assets in business today. They drive demand, motivate staff, secure business partners and reassure financial markets. Leading edge organizations recognize the need to understand brand equity and brand value when making strategic decisions” Walmart Stores Inc. (Walmart) is the world's largest public corporation by revenue, according to the [...]
