cheshtasharma

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So far Cheshta Sharma has created 1323 blog entries.

IP issues in advertising

A hidden connection is stronger than an obvious one”. In the world of advertising many hidden connections exist, which need to be moderated. Most countries have advertising guidelines which address issues such as unfair business practices, false associations, unauthorized use of products, parody and surrogate advertising. In many countries, advertising guidelines are issued as [...]

By |2017-09-07T11:51:37+05:30September 17th, 2011|IP Basics|0 Comments

THE SERIOUS SIDE OF FASHION INDUSTRY

Protecting the legacy of the ritzy brand Gianni Versace S.p.A through patents and copyrights was perhaps the most important strategy adopted by Donatella after Gianni Versace died dramatically on July 15, 1997. Brand Versace got its time-honoured 'Medusa Head' logo protected in 1998. And now the brand's logo is safe till 2013. An artist [...]

By |2017-09-07T11:50:58+05:30September 17th, 2011|Copyright|0 Comments

Tech Cars The Mercedes-Benz

A tried-and-true trick in the auto industry is to resuscitate an old but elegant design while stuffing it with new technology. Daimler has pushed the concept to a whole new level with the Mercedes-Benz SLS AMG. It's a deliberate evocation of the most stunning design of all time, the 1954 300SL“Gullwing,” whose doors opened [...]

By |2017-09-07T11:50:21+05:30September 17th, 2011|IP Basics, Events|0 Comments

US REFORM BILL 2010

When a patent is infringed for the benefit of the government, the patentee may have rights but cannot sue to stop the infringement. Under cucombine_p44_cartoon_us_reform_to_45rrent U.S. federal regulations ,the only remedy available to a patentee whose patented product or method is used “for the Government” is to sue the government for reasonable royalties in [...]

By |2017-09-07T11:49:45+05:30September 17th, 2011|USA, IP Basics|0 Comments

Copyright Amendment Bill 2010

Rajya Sabha is going to debate on copyright amendment bill 2010, followed by voting. In November 2010, Standing Committee submitted 118 pages report to the parliament. Standing Committee report clearly favored lyricists and composers, though these recommendations are not binding on parliament. Further on August 2011 Economic Times reported that cabinet has also approved [...]

By |2017-09-07T11:49:11+05:30August 28th, 2011|Copyright|0 Comments

Trademark Enforcement and Pre-Litigation Strategies in India

International Trademark Association (INTA) is organizing seminar on “Trademark Enforcement and Pre-Litigation Strategies in India”. This Seminar is the perfect vehicle to network and trade thoughts with your peers, compare and learn new strategies, and address common issues and challenges facing the trademark and intellectual property community. Saturday, September 10 10:30 am–2:00 pm Season [...]

By |2017-09-07T11:48:34+05:30August 19th, 2011|Trademark|0 Comments
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