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Indian Copyright Associations sue Google
The Google Book Search Project, whereby Google has created a virtual repository of online books by scanning them has been in the news recently for copyright violations. Class actions have been filed against Google [...]
“SUPER BRAND” PERFORM IN SEARCH
“Brands are the most valuable intangible assets in business today. They drive demand, motivate staff, secure business partners and reassure financial markets. Leading edge organizations recognize the need to understand brand equity and brand [...]
IP issues in advertising
A hidden connection is stronger than an obvious one”. In the world of advertising many hidden connections exist, which need to be moderated. Most countries have advertising guidelines which address issues such as unfair [...]
THE SERIOUS SIDE OF FASHION INDUSTRY
Protecting the legacy of the ritzy brand Gianni Versace S.p.A through patents and copyrights was perhaps the most important strategy adopted by Donatella after Gianni Versace died dramatically on July 15, 1997. Brand Versace [...]
Tech Cars The Mercedes-Benz
A tried-and-true trick in the auto industry is to resuscitate an old but elegant design while stuffing it with new technology. Daimler has pushed the concept to a whole new level with the Mercedes-Benz [...]
US REFORM BILL 2010
When a patent is infringed for the benefit of the government, the patentee may have rights but cannot sue to stop the infringement. Under cucombine_p44_cartoon_us_reform_to_45rrent U.S. federal regulations ,the only remedy available to a [...]