IIPTA Article Archive
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“Earning The Goodwill”
Some people continue to live even after death? They are present in hearts of million of followers. So the most valuable asset to a celebrity is the goodwill associate with their name and such [...]
Trademarks Tool & Brand Development
Much before Vodafone acquired Hutch in India, it was well recognized and famous for its girl and dog antics apart from the services it provided. Be it their “happy to help” or “wherever you [...]
Indian Retail Industry
Intellectual property (IP) is anything from a particular manufacturing process to plans for a product launch, a trade secret like a chemical formula, or a list of the countries in which your patents are [...]
4D moving camera technology
The history of films was started with moving images Slowly and gradually cinema camera technology protruded to camerase vivacity of human epoch as an electronic trend. In 1891 first Kinteoscope camera was used by [...]
E-Commerce and IP
Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of [...]
Hollywood and Bollywood
Hollywood and Bollywood linked arms with the announcement of a coalition among the Motion Picture Association of America and seven Indian companies to tackle counterfeiting in one of the world's largest film markets. The [...]