cheshtasharma

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So far Cheshta Sharma has created 1323 blog entries.

INTELLECTUAL PROPERTY IN INDIAN SOFTWARE INDUSTRY

In clusters of modern low-and high-rise office buildings set amid acres of lush greenery here, thousands of engineers are hard at work, writing software for the latest telephones, designing next generation microprocessors, and developing wireless broadband technology. Innovation in software products can be protected as intellectual property, usually either through the use of copyrights [...]

By |2017-09-07T12:31:52+05:30October 20th, 2011|IP Basics, International|0 Comments

MOBILE DESIGN: Boom in the innovation world

Till a few decades back, owning a cell phone was something limited to members of the affluent class only. However, innovations and cost-cutting technologies, developed with the passing time, have made it emerge as a gadget that almost anyone and everyone can easily afford. Affordability has also led to mobile phones becoming an inevitable [...]

By |2017-09-07T12:31:14+05:30October 20th, 2011|Patent|0 Comments

KNOWLEDGE SERIES ADDING IP ASSEST

Every product or service which we see around us is the result of innovation and creativity of human mind. Thus in this way we are surrounded by intellectual property. Regardless of what product your enterprise makes or what service it provides, it is likely that it is regularly using and creating a great deal [...]

By |2017-09-07T12:30:43+05:30October 20th, 2011|IP Basics, International|0 Comments

Expiring Patents: New Business opportunity

Time is running out on the U.S. patents for many of the most popular brand-name drugs. Over the next several years generic versions of many well-known best-selling drugs will become available then. Patents for many blockbuster brand-name drugs begin expiring at a rapid pace in 2010 and will continue for the next few years. [...]

By |2017-09-07T12:30:08+05:30October 20th, 2011|International, IP Basics|0 Comments

BEAUTIFUL & THE UGLY

Brand licensing is just like sex. Good cross licensing can turn the product look more beautiful. Ugly sex, on the other hand, leaves both sides mystified as to why it happened with neither party wanting to talk about it any more. Disney and ITC Disney's famous aspirational brand – Hannah Montana has undoubtedly established [...]

By |2017-09-07T12:29:25+05:30October 19th, 2011|Patent|0 Comments
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